Experimental / Beauty Is.

"Shiseido" is a Japanese multinational cosmetics/skincare brand which entered into the U.S. market in 1965. To create awareness of Shiseido and how it is different from other American brands, this "BEAUTY IS." campaign emphasizes the artistic aspect of makeup using its product as texture instead of images of models. The primary message to the target audience of women in their late 20s to mid 40s is Shiseido helps others bring out their potential beauty without creating a facade. West Michigan AAF Bronze Student ADDY Award: Intergrated Advertising Campaign